Adidas × Xinyuan Zhan

2023 | Beijing | Public Art & Illustration

Concept • Art Creation • Site-Specific Commission


In 2023, Xinyuan Zhan was commissioned by Adidas to create a large-scale mural for the opening of its new flagship space at THE BOX in Beijing. Centered on the concept of “Three Stripes, Four Courtyards”, the project explores the intersection between global sportswear culture and Beijing’s local architectural and cultural identity.

Drawing from the spatial logic of traditional siheyuan (courtyard houses), the mural reinterprets the relationship between enclosure and openness, heritage and contemporaneity. Through this site-specific work, the project reflects Adidas’ ongoing dialogue with youth culture while embedding the brand within the cultural fabric of Beijing.

The mural unfolds as a hybrid visual landscape where traditional Chinese architectural elements merge with a forward-looking, cyber-inspired aesthetic. Motifs such as siheyuan structures, classical garden rockeries, Taihu stones, pine and cypress trees, and symbolic animals are woven into a layered composition that references both historical spatial philosophy and contemporary visual culture.

Xinyuan Zhan constructs the image through her signature narrative illustration approach, where each element functions as both symbol and structure. The organic forms of traditional garden aesthetics are reimagined through bold color palettes and digital precision, creating a visual tension between natural harmony and synthetic futurism.

By integrating Adidas’ brand language into this culturally embedded environment, the work proposes a fluid coexistence between global identity and local tradition. The mural becomes not only a visual landmark, but also a speculative space—where street culture, heritage architecture, and contemporary imagination converge into a unified, evolving narrative.

Xinyuan Zhan

Xinyuan Zhan is an illustrator based in China and a graduate of the Picture Book Creation Studio at the Central Academy of Fine Arts. Her practice centers on visual storytelling, where meticulous line work and refined composition bring imaginative narratives to life.

Combining digital illustration with symbolic imagery drawn from nature and culture, Xinyuan creates richly detailed worlds that balance precision with imagination. Her work is distinguished by its delicate technique and strong narrative clarity, allowing each image to function both as a story and as a visual identity.

Her clients include Tiffany & Co., Adidas, China Central Television, and the Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games.

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